4TH WEEK!

MANAGEMENT

The study of the efficient and effective operation of a business is called management. The main branches of management are financial management, marketing management, human resource management, strategic management, production management, service management, information technology management, and business intelligence.

1. Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives^[1]. It is the process of specifying the organization's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is possible mention to the "strategic consistency." According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context."

2. Information technology management (or IT management) is a combination of two branches of study, information technology and management.

Strictly speaking, there are two incarnations to this definition.^{[citation needed]} One implies the management of a collection of systems, infrastructure, and information that resides on them. Another implies the management of information technologies as a business function.^{[citation needed]}

The first definition stems from the practice of IT Portfolio Management and is the subject of technical manuals and publications of various information technologies providers; while the second definition stems from the discussion and formation of the Information Technology Infrastructure Library (ITIL).

The ITIL has been in practice throughout regions of the world mainly conducted by IT service providers consulting companies. The relative paucity in the use of the best practice set can be attributed to a lack of awareness among IT practitioners. However the lack of ready-to-use tools also presents a significant barrier.

Some organizations that value such practices tend to engage consultants to introduce the practice. Such implementations can conflict with the home-grown culture due to a lack of internal buy-in. Other organizations implement the practices by spending resources to develop in-house tools.

Most in-house developed tools tend to focus on one or a few specific areas where the organizations feel the most pains. To reap the full advantages, tools will need to be integrated with the organization's IT data in the center.

3. The field of finance refers to the concepts of time, money and risk and how they are interrelated. The term "finance" may thus incorporate any of the following:

• The study of money and other assets;
• The management and control of those assets;
• Profiling and managing project risks;
• The science of managing money;
• The industry that delivers financial services
• As a verb, "to finance" is to provide funds for business or for an individual's large purchases (car, home, etc.).

4. Manufacturing (from Latin manu factura, "making by hand") is the use of tools and labor to make things for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

Manufacturing takes place under all types of economic systems. In a free market economy, manufacturing is usually directed toward the mass production of products for sale to consumers at a profit. In a collectivist economy, manufacturing is more frequently directed by the state to supply a centrally planned economy. In free market economies, manufacturing occurs under some degree of government regulation.

Modern manufacturing includes all intermediate processes required for the production and integration of a product's components. Some industries, such as semiconductor and steel manufacturers use the term fabrication instead.

The manufacturing sector is closely connected with engineering and industrial design. Examples of major manufacturers in the United States include General Motors Corporation, Ford Motor Company, Chrysler, Boeing, Gates Rubber Company and Pfizer. Examples in Europe include France's Airbus and Michelin Tire.

5. Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

6. Organizational studies, organizational behavior, and organizational theory are related terms for the academic study of organizations, examining them using the methods of economics, sociology, political science, anthropology, communication studies, and psychology. Related practical disciplines include strategic management, human resources and industrial and organizational psychology.

7. The term business intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information and also sometimes to the information itself. The purpose of business intelligence is to support better business decision making. It dates to 1958.^[1] D. J. Power explains in "A Brief History of Decision Support Systems,"^[2]

BI describes a set of concepts and methods to improve business decision making by using fact-based support systems. BI is sometimes used interchangeably with briefing books, report and query tools and executive information systems. Business Intelligence systems are data-driven DSS.

BI systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data. Software elements support the use of this information by assisting in the extraction, analysis, and reporting of information. Applications tackle sales, production, financial, and many other sources of business data for purposes that include, notably, business performance management. Information may be gathered on comparable companies to produce benchmarks.

SOURCE : http://en.wikipedia.org/wiki/Business#Management

ASSIGNMENT! (JOB LISTINGS)

Here are some of the technical skills, non-technical skills and responsibilities that I encountered in the IT postings:

1.

2.

3.

In class, you learn the theories that you need in order to get a job, but after seeing the job listings, I realized that those aren't enough. A good personality is also needed, and is an essential part of getting a job. We don't only learn in classrooms, but we also learn in the experiences we encounter each and everyday in our lives, and that's what makes us who we are.

SOURCE: http://www.jobstreet.com/

MICROSOFT SURFACE (06/02/2008)

Microsoft Surface (Codename: Milan), is a Multi-touch product from Microsoft which is developed as a software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of natural motions, hand gestures, or physical objects. It was announced on May 29, 2007 at D5 conference.^[2] Initial customers will be in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. The preliminary launch was on April 17, 2008, when Surface became available for customer use in AT&T stores.^[1]

Overview

Surface is essentially a Windows Vista PC tucked inside a table, topped with a 30-inch reflective surface in a clear acrylic frame. A projector underneath the surface projects an image onto its underside, while five cameras in the machine's housing record reflections of infrared light from human fingertips. The camera can also recognize objects placed on the surface if those objects have specially-designed "tags" applied to them. Users can interact with the machine by touching or dragging their fingertips and objects such as paintbrushes across the screen, or by placing and moving tagged objects. Surface has been optimized to respond to 52 touches at a time. During a demonstration with a reporter, Mark Bolger, the Surface Computing group's marketing director, "dipped" his finger in an on-screen paint palette, then dragged it across the screen to draw a smiley face. Then he used all 10 fingers at once to give the face a full head of hair.

In addition to recognizing finger movements, Microsoft Surface can also identify physical objects. Microsoft says that when a diner sets down a wine glass, for example, the table can automatically offer additional wine choices tailored to the dinner being eaten.

Prices will reportedly be $5,000 to $10,000 per unit.^[3] However Microsoft said it expects prices to drop enough to make consumer versions feasible in 2010.^[4]

Partner companies plan to use the Surface in their hotels, restaurants, and retail stores. The Surface is to be used to choose meals at restaurants, plan vacations and spots to visit from the hotel room. Starwood Hotels plan to allow users to drop a credit card on the table to pay for music, books, and other amenities offered at the resort. In AT&T stores use of the Surface include interactive presentations of plans, coverage, and phone features, in addition to dropping two different phones on the table and having the customer be able to view and compare prices, features, and plans.

History

The technology behind Surface is called Multi-touch. It has at least a 25-year history,^[5] beginning in 1982, with pioneering work being done at the University of Toronto (multi-touch tablets) and Bell Labs (multi-touch screens). The product idea for Surface was initially conceptualized in 2001 by Steven Bathiche of Microsoft Hardware and Andy Wilson of Microsoft Research.^[6] In October 2001, a virtual team was formed with Bathiche and Wilson as key members, to bring the idea to the next stage of development.

In 2003, the team presented the idea to the Microsoft Chairman Bill Gates, in a group review. Later, the virtual team was expanded and a prototype nicknamed T1 was produced within a month. The prototype was based on an IKEA table with a hole cut in the top and a sheet of architect vellum used as a diffuser. The team also developed some applications, including pinball, a photo browser and a video puzzle. Over the next year, Microsoft built more than 85 early prototypes for Surface. The final hardware design was completed in 2005.

A similar concept was used in the 2002 science fiction movie Minority Report and in the 2005 science fiction movie The Island, by Sean Bean's character "Merrick". As noted in the DVD commentary, the director Michael Bay stated the concept of the device came from consultation with Microsoft during the making of the movie. One of the film's technology consultant's associates from MIT later joined Microsoft to work on the Surface project.^[7]

Surface was unveiled by Microsoft CEO Steve Ballmer on May 30, 2007 at The Wall Street Journal's 'D: All Things Digital' conference in Carlsbad, California.^[8] Surface Computing is part of Microsoft's Productivity and Extended Consumer Experiences Group, which is within the Entertainment & Devices division. The first few companies to deploy Surface will include Harrah's Entertainment, Starwood Hotels & Resorts Worldwide, T-Mobile and a distributor, International Game Technology.^[9]

On April 17, 2008 AT&T became the first retail location to launch Surface.^[10] The initial four partners announced in 2007 are still working on their applications before launching Microsoft Surface.

Features

Surface computer.

Microsoft notes four main components being important in Surface's interface: direct interaction, multi-touch contact, a multi-user experience, and object recognition.

Direct interaction refers to the user's ability to simply reach out and touch the interface of an application in order to interact with it, without the need for a mouse or keyboard. Multi-touch contact refers to the ability to have multiple contact points with an interface, unlike with a mouse, where there is only one cursor. Multi-user is a benefit of multi-touch -- several people can orient themselves on different sides of the surface to interact with an application simultaneously. Object recognition refers to the device's ability to recognize the presence and orientation of tagged objects placed on top of it.

The technology allows non-digital objects to be used as input devices. In one example, a normal paint brush was used to create a digital painting in the software.^[11] This is made possible by the fact that, in using cameras for input, the system does not rely on restrictive properties required of conventional touchscreen or touchpad devices such as the capacitance, electrical resistance, or temperature of the tool used (see Touchscreen).

The computer's "vision" is created by a near-infrared, 850-nanometer-wavelength LED light source aimed at the surface. When an object touches the tabletop, the light is reflected to multiple infrared cameras with a net resolution of 1280 x 960, allowing it to sense, and react to items touching the tabletop.

Surface will ship with basic applications, including photos, music, virtual concierge, and games, that can be customized for the customer

Specifications

Surface is a 30-inch (76 cm) display in a table-like form factor, 22 inches (56 cm) high, 21 inches (53 cm) deep, and 42 inches (107 cm) wide.^[12]. The Surface tabletop is acrylic, and its interior frame is powder-coated steel. The software platform runs on a custom version of Windows Vista and has wired Ethernet 10/100, wireless 802.11 b/g, and Bluetooth 2.0 connectivity.^[12] Surface applications are written using either Windows Presentation Foundation or Microsoft XNA technology.^[13]

At Microsoft's MSDN Conference, Bill Gates told developers of "Maximum" setup the Microsoft Surface was going to have. Intel Core Quad Xeon "WoodCrest" @ 2.66GHz 4GB DDR2-1066 RAM 1TB 7200RPM Hard Drive It has a custom motherboard form factor. It is about the size of 2x ATX motherboards.

Applications Development

Microsoft Surface applications can be written in Windows Presentation Foundation or XNA. The development process is much like normal Vista development, but custom WPF controls had to be created by the Surface team due to the unique interface of Surface. Developers already proficient in WPF have been trained in the idiosyncrasies of writing Surface apps and should be available to customize Surface deployments for the large hotels, casinos, and restaurants at which the machines will be next deployed.

SOURCE: http://en.wikipedia.org/wiki/Microsoft_surface